Blogs & News

The healthcare landscape is constantly changing making it critical to not only stay up-to-date, but to be on the cutting edge. This is our repository, and opinion, on all things healthcare, market research, as well as news about KJT.

Be sure to also follow us on LinkedIn for real-time updates and news.

Featured
Commercial Market Research
Apr 29, 2025

4 Use Cases for Augmenting Primary Data with Synthetic Data in Pharma Market Research

Featured
Commercial Market Research
Jan 31, 2025

Building the Future: Why Qualitative Insights Will Thrive in the Age of AI

Case Studies

Addressing a Competitive Threat with Speed and Clarity

Evaluating and Expanding the Opportunity for a Rare Disease Asset

Reaching Hard-to-Access Populations Through Responsible Simulation Modeling

Rapid Insight: Strengthening Competitive Understanding Through AI-Supported Analysis

Smart Foundations: Enhancing Patient-Centered Qualitative Research Through Responsible Innovation

Measuring Message Recall to Ensure Continued Campaign Impact

Tracking the performance of a revamped messaging campaign required developing a system to measure…

Comprehensive Benchmarking with Business Impact for a New Rare Disease Therapy

Launching a novel therapy for a rare disease involved building a robust system for continuous…

Simple Competitive Benchmarking with Wide-reaching Impact for an Established Brand

Benchmarking against competitors required quantitative insights that enabled performance tracking…

Establishing A Brand Tracking Research Program to Elevate Messaging for a New Brand

Establishing baseline metrics for a new biosimilar involved comprehensive quantitative research to…