Commercial Solutions

Unlock and Activate Insights that Drive Healthcare Innovation and Enhance Your Commercial Strategy

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Harness data-driven insights and recommendations to inform your decisions across the product lifecycle with solutions that support innovation, bolster brand and marketing effectiveness, illuminate stakeholder insights, and enhance commercial strategies.

We approach every project with a holistic and patient-centered mindset. Our Medical Advisory Council, made up of industry professionals, brings greater clinical, unbiased, executive-level expertise to our engagements.

Together we take research further through our Insight by Design process, efficient sampling, high-quality data activation workshops, and our commitment to forging exceptional long-term partnerships. We work with you to overcome barriers, making insight generation as easy as possible, and continue to consult with you to provide impactful recommendations that lead to confident action.

Leveraging our deep healthcare expertise, we help you translate your business needs into market research that generates impactful insights, and support implementation through strategic consulting and activation workshops. These insights form the basis of clear strategies and practical actions that will give you a competitive edge in your ever-changing market landscape.

Tailored Solutions for Every Phase of the Product Lifecycle

Your challenges are our priorities. Our solutions are responsive to your budget and timing needs, and we leverage nearly two decades of experience across a multitude of therapeutic areas, including numerous rare diseases. This enables complex and proven problem-solving for your strategic business challenges for stakeholder insights and commercialization success.

Explore How KJT Can Support Your Business Strategy and Optimize Your Success

Stakeholder Insight Solutions

DialogueDx℠

Enhance your strategy by turning real-world observation into impactful action.

DialogueDxSM captures authentic patient-provider conversations and captures observational insights, leveraging generative AI to analyze these interactions at scale.

  • In-the-moment insights from authentic patient-provider discussions
  • Targeted to specific patient types and appointments
  • Patient-centric approach uncovers gaps in care that help you improve outcomes
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Fully understand the progression of patient experiences through their journey, from initial symptoms to diagnosis and treatment

  • Map the medical journey of patients, uncovering unmet needs that present opportunities to improve patient outcomes and quality of life
  • Assess treatment decision-making processes and drivers
  • Identify the stakeholder groups and optimal clinical endpoints for clinical trials
  • Uncover gaps in care that help you improve outcomes through a patient-centric approach uncovers gaps in care that help you improve outcomes

Extract real-world data (RWD) that illuminates how providers are using your asset and treating patients, informing strategy for protecting, or enhancing use, of your asset.

  • Understand not only what providers say they do but see what they actually do in real-world practice.
  • RWD that triangulates primary and secondary sources, providing more insight than can be gained from secondary sources alone.
  • Robust evidence fills gaps in available secondary data ensuring you have a full handle on the use of your product, at the provider level.
  • Connect the dots across disparate data sources (such as multiple specialty pharmacies) to ensure you have a more reliable record of your market share

Create a safe space for patients to share their experiences and connect with peers, providing you with a channel for ongoing and agile evidence generation.

  • Unstructured conversations paired with structured research activities add a new depth and authenticity to your insights
  • Collect data in real-time and get robust insight into patients’ lived experiences over an extended time period to inform your strategic decision-making
  • Access difficult-to-reach patient populations and overcome long-term recruitment challenges
  • Leverage a user-centered research approach that prioritizes community development and ensures patients have a safe space to discuss their care experiences and perceptions of your product

Ensure the greatest ROI by reaching your high-value customers and effectively engraining these transformational insights into the fabric of your organization.

  • Enhance strategy by uncovering your unique value proposition to satisfy the most valued customers
  • Meet your business goals through tailored research and profiling
  • Increase operational effectiveness based on insights that allow you to focus your resources on the most valuable customers

Engage in longitudinal observation of, and discussion with, your hard-to-reach patients while eliminating the barriers associated with traditional ethnography.

  • Get robust insights to inform your product strategy while also identifying opportunities to improve patient care
  • Unearth deep insights with innovative techniques without having to devote the time typically required to conduct a traditional ethnographic study
  • Leverage a user-centered research approach that prioritizes empathy and ensures patients have a safe space to discuss their experiences and perceptions of your product
  • Foster real-world connections between patients, adding a new depth and authenticity to your data
  • Overcome recruitment challenges with patients with rare diseases

Commercialization Strategy Solutions

Brand EquiTrack℠

Support the path to your brand’s north star through a holistic view of brand performance.

Brand EquiTrack℠ is a holistic research solution that gauges your brand equity and strengthens the foundation of strategic brand planning through actionable insights. It follows a consistent and refined process tailored specifically for pharmaceutical and biotech brands:

  • Assess: evaluate your brand’s performance & benchmark against key competitors
  • Predict: Illuminate the true drivers of brand preference to clarify areas of marketing focus
  • Strategize: Inform strategic brand planning with a simple, actionable construct

Tailored research that will help you develop or refine your positioning to ensure customers associate you with something specific, desirable, and distinct so you stand apart from the competition.

  • Tailored approach to ensure your unique business situation is at the center of building, or refining, your positioning
  • Uncover user-centered evidence that will enable you to separate yourself from the competitive pack
  • Understand how your product or service differs from the competition

Depending on where your product is in its lifecycle, this research provides insights for an array of goals, such as market opportunities, in vs. out-licensing, salesforce strategies, and more.

  • Generate robust evidence that increases the likelihood of a successful launch or facilitates course correction if a launch is not as successful as anticipated
  • Leverage a user-centered research approach that provides evidence to build the foundation of positioning, messaging/communication, and counterdetailing strategies
  • Harness insights that inform commercial strategies by illuminating the market dynamics

Optimize your marketing efforts by ensuring your messages resonate, your creative concepts have stopping power and your story flow is meaningful to the customers who matter most.

  • Identify the content that is most effective in driving preferred behavior
  • Create content that will resonate with your customers through user-centered insights
  • Uncover insights that provide you with the evidence needed to successfully communicate the value of your asset across all channels.

Optimize your asset by taking your key stakeholders through a discrete choice exercise that illuminates their real-world decision-making.

  • Get insights that tell you which features or clinical data will generate a return on your product development investments
  • Drive efficiency and cost savings in your R&D efforts
  • Leverage a powerful simulation tool based on statistical optimization that you, and your internal stakeholders, can use to confidently make decisions
  • Assess your product development in the context of competitive scenarios, ensuring your plans are built to achieve your business goals

Strategic planning session that looks beyond extrapolating past performance and helps you proactively anticipate planned responses for potential competitive actions and market events.

  • Develop a robust strategy through scenario-based wargaming
  • Enable your team to have constructive discussions and facilitate debate in a collaborative environment so you can develop unbiased consensus
  • Integrate in-depth competitive intelligence with professional wargame design that includes detailed analysis, comprehensive, actionable insights and recommendations
  • Leverage KJT’s deep healthcare knowledge and research expertise to co-create through the process so you can trust your strategic and tactical decisions are realistic and attainable
  • Consensus-IQ (CIQ) platform enables rapid brainstorming and consensus building by breaking down communication barriers and giving all attendees an equal voice through anonymous responses (used for both in-person and remote sessions)

Case Studies

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Measuring Message Recall to Ensure Continued Campaign Impact

Tracking the performance of a revamped messaging campaign required developing a system to measure…

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Comprehensive Benchmarking with Business Impact for a New Rare Disease Therapy

Launching a novel therapy for a rare disease involved building a robust system for continuous…

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Simple Competitive Benchmarking with Wide-reaching Impact for an Established Brand

Benchmarking against competitors required quantitative insights that enabled performance tracking…

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Establishing A Brand Tracking Research Program to Elevate Messaging for a New Brand

Establishing baseline metrics for a new biosimilar involved comprehensive quantitative research to…

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Refining Positioning Through Competitive Insights

Understanding the market landscape and treatment perceptions led to refined positioning strategies…

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Enhancing Value Through Optimized Messaging and Creative Concepts

Refreshing a campaign to better communicate product value involved identifying optimal creative…

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Improving Patient Support through Prescribing Journey Insights

Developing a new patient support program required insights into current prescribing processes and…

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From Observation to Action – How Our Client Enhanced Their Strategy with DialogueDx℠

In-office ethnography, often regarded as the gold standard approach to uncovering the true dynamic…

May 2024

Insights from the Exam Room: Decode the Conversation with DialogueDx

During this webinar we’ll delve into the crucial dynamics between patients and healthcare providers and how understanding these interactions can revolutionize healthcare and improve patient outcomes. We’ll introduce DialogueDx, our innovative solution which captures authentic conversations and offers deeper insights than traditional market research methods – leveraging generative AI to analyze these interactions at scale. We’ll also present a case study to highlight how we’ve implemented this solution for our clients.

Find Out How We Tailor Solutions to Move Healthcare, and Your Business, Forward

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Let’s Take Research Further. Together.