Harnessing Real-World Evidence to Transform Healthcare Insights
In the rapidly evolving healthcare landscape, the demand for evidence-driven insights has surged to the forefront. Data collection needs have
Articles & Blogs
The healthcare landscape is constantly changing making it critical to not only stay up to date but to be at the cutting edge. This is our repository, and opinion, on all things healthcare and market research. And, follow us on LinkedIn for real-time updates and news: https://www.linkedin.com/company/kjt-group/
Unleashing the Potential of Online Patient Communities
Fostering symbiotic connections and insights through online patient communities that give back to patients...
Mental Health and Me
I have anxiety and depression for which I take medication. I have a mental...
Patient Chart Review: Real-world Patient Data That Connects The Dots Between Perception and Reality
The importance of real-world data (RWD) cannot be understated – it is a critical...
HOW KJT’S CORE VALUES CAN EMPOWER SELF-CONFIDENCE AND RESPECT
A few weeks ago, I commented on a LinkedIn post about my experiences working...
2023 Healthcare Outlook: KJT’s Medical Advisory Council Predictions
As part of KJT’s commitment to providing the deepest, strategic insight to our clients,...
How to Navigate Sensitive Qualitative Interviews
The role of qualitative methods in healthcare market research is growing as more cross-industry...
How to Ensure Differentiation From Your Competition Through Product Optimization
The new product development (NPD) process can no longer be carried on the tailwinds...
Integrated Patient Mapping
Obtaining a holistic understanding of patient’s real-world experience, and incorporating their voice into your...
How Employee Ownership Transformed KJT’s Culture, Brand, and People
Founded in 2007, KJT is an evidence-based consulting services agency that serves the pharmaceutical,...
2022 ESOMAR CONGRESS “The Roaring 20’s Are Coming Back”
KJT’s President & CEO, Michaela Gascon provides perspective on the 2022 ESOMAR Congress I...
