Blogs & News

Blogs & News

The healthcare landscape is constantly changing making it critical to not only stay up-to-date, but to be on the cutting edge. This is our repository, and opinion, on all things healthcare, market research, as well as news about KJT.

Be sure to also follow us on LinkedIn for real-time updates and news.

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healthcare provider using generative AI tools

Using Generative AI for Patient-Centered Market Research – Reality or Myth? 

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Finding the Path to Your Brand’s North Star: The Importance of Enhancing Brand Equity & Tracking Research

Case Studies

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Measuring Message Recall to Ensure Continued Campaign Impact

Tracking the performance of a revamped messaging campaign required developing a system to measure…

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Comprehensive Benchmarking with Business Impact for a New Rare Disease Therapy

Launching a novel therapy for a rare disease involved building a robust system for continuous…

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Simple Competitive Benchmarking with Wide-reaching Impact for an Established Brand

Benchmarking against competitors required quantitative insights that enabled performance tracking…

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Establishing A Brand Tracking Research Program to Elevate Messaging for a New Brand

Establishing baseline metrics for a new biosimilar involved comprehensive quantitative research to…

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Refining Positioning Through Competitive Insights

Understanding the market landscape and treatment perceptions led to refined positioning strategies…

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Enhancing Value Through Optimized Messaging and Creative Concepts

Refreshing a campaign to better communicate product value involved identifying optimal creative…

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Improving Patient Support through Prescribing Journey Insights

Developing a new patient support program required insights into current prescribing processes and…

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From Observation to Action – How Our Client Enhanced Their Strategy with DialogueDx℠

In-office ethnography, often regarded as the gold standard approach to uncovering the true dynamic…

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