4 Ways Brand Equity & Tracking Research Elevates Pharma and Biotech Brands
In the pharmaceutical and biotechnology industries, brand equity and tracking research are fundamental to having a holistic view of brand
Articles & Blogs
The healthcare landscape is constantly changing making it critical to not only stay up to date but to be at the cutting edge. This is our repository, and opinion, on all things healthcare and market research. And, follow us on LinkedIn for real-time updates and news: https://www.linkedin.com/company/kjt-group/
Finding the Path to Your Brand’s North Star: The Importance of Enhancing Brand Equity & Tracking Research
In the competitive pharmaceutical and biotech landscapes, the strength of a brand can often...
KJT Welcomes Melissa Usseglio, Senior Vice President of Client Strategy
KJT is thrilled to announce the hiring of Melissa Usseglio as Senior Vice President...
Uncovering the Realities of Rare Disorders from the Patient’s Perspective
The world of rare diseases and the impact it has on countless lives is...
4 Ways to Enhance Care for Patients with Rare Diseases
The unique value of integrating the patient voice into the development process of therapies...
Using Evidence from the Exam Room to Shape RWE Strategy
Traditional methods for generating real-world evidence (RWE) from patient-physician conversations largely depend on self-reported...
KJT Welcomes New VP of Qual, Marilisa Beatty
KJT is thrilled to announce the newest addition to our team, Marilisa Beatty, who...
Leveraging Patient-Provider Insights to Shape Commercial Strategy
In pharmaceutical and biotech market research, traditional methodologies to uncover insights from conversations between...
Insights from the Exam Room: Decode the Conversation with DialogueDx
During this webinar we’ll delve into the crucial dynamics between patients and healthcare providers...
Case Study: From Observation to Action – How Our Client Enhanced Their Strategy with DialogueDx
In-office ethnography, often regarded as the gold standard approach to uncovering the true dynamic...
KJT Welcomes Ellen Gordon, PhD
KJT is thrilled to announce the newest addition to our Client Strategy team, Ellen...
