Blog

Welcome to our blog for market research articles and insights.  We have information on all things healthcare.  Browse around and if you don’t see what you’re looking for, just drop us a line.  We’re always looking for new ideas!

Insights from Psychology: Medical Mistrust and Patients’ Decision Making

A recent article in Health Psychology discusses the concept of Medical Mistrust – a...

PICC Insertions

When you work in healthcare research, you get the opportunity to learn a lot...

The Market Research Road Map

At KJT Group, the studies we conduct span product lines and influence the progression...

How Satisfied Are People? Answering That Is More Complex Than You Think.

These are abstract variables that do not have clear definitions nor standard units of...

Chart Audit Studies: Physician Opinion Combined with Real Patient Data

Surveys are a valuable avenue for gaining HCP product preferences, motivators and barriers to...

Integrating Multiple Data Streams to Achieve Your Research Goals

When presented with a research question, it’s natural to ask whether data already exists...

Integrating Data Through Mixed and Multi-Methods Research

Published by Quirk's Media on October 7th, 2019 Research using a single method...

The Fair Market Value (FMV) Dilemma: Evidence Based Guidance for Determining FMV

Published in the April/May 2019 issue of Quirk's Marketing Research Review  Fair Market Value (FMV)...

It’s Not Just About If You Like It: A Reasoned Action Approach to Predicting Consumer Behavior

Presentation Presented at Quirks Chicago, April 2, 2019 Market research often takes a hedonic approach...

Where’s Waldo? Identifying KOLs to Make an Impact

In the healthcare industry, we’re privileged to work alongside some of the brightest and...