Articles & Blogs

The healthcare landscape is constantly changing making it critical to not only stay up to date but to be at the cutting edge. This is our repository, and opinion, on all things healthcare and market research. And, follow us on LinkedIn for real-time updates and news: https://www.linkedin.com/company/kjt-group/

Katy Palmer Joins KJT as Strategic Accounts, SVP

We are delighted to welcome Katy Palmer, PhD as our new Strategic Accounts, SVP,...

Harnessing Real-World Evidence to Transform Healthcare Insights

In the rapidly evolving healthcare landscape, the demand for evidence-driven insights has surged to...

Unleashing the Potential of Online Patient Communities

Fostering symbiotic connections and insights through online patient communities that give back to patients...

Mental Health and Me

I have anxiety and depression for which I take medication. I have a mental...

Patient Chart Review: Real-world Patient Data That Connects The Dots Between Perception and Reality

The importance of real-world data (RWD) cannot be understated – it is a critical...

HOW KJT’S CORE VALUES CAN EMPOWER SELF-CONFIDENCE AND RESPECT

A few weeks ago, I commented on a LinkedIn post about my experiences working...

2023 Healthcare Outlook: KJT’s Medical Advisory Council Predictions

As part of KJT’s commitment to providing the deepest, strategic insight to our clients,...

How to Navigate Sensitive Qualitative Interviews

The role of qualitative methods in healthcare market research is growing as more cross-industry...

How to Ensure Differentiation From Your Competition Through Product Optimization

The new product development (NPD) process can no longer be carried on the tailwinds...

Integrated Patient Mapping

Obtaining a holistic understanding of patient’s real-world experience, and incorporating their voice into your...