Assessing the Market Potential for a Wearable Metabolic Tracking Device

The client needed to understand its real potential and also determine how best to position the device in an increasingly competitive market.

We used Connection, our AI-powered interview method, to conduct in-depth interviews with 60 healthcare professionals in just four days. We delivered an online presentation of the insights and an activation workshop within one week of finalising the interviews.

Healthcare professionals viewed the wearable concept positively because of its potential to enhance patient care with improved monitoring.

However, our insights also uncovered concerns around key areas, notably patient compliance and data security. We were able to give our client recommendations on how to alter the product in ways that would ease HCP apprehension.

We also highlighted the importance of positioning this as an easy-to-use, patient-focused solution that can be used early in the management process.