AI-powered in-depth interviewing
Sep 17, 2026

Evaluating and Expanding the Opportunity for a Rare Disease Asset

Our global pharma client had an asset that would improve the standard of care in a rare but chronic condition and wanted to understand the market landscape in key markets.

The Challenge

The client needed to make a fast pipeline assessment of the opportunity and understand how best to position their asset.

Our Approach

We used Connection, our AI-powered interview method, to reach and quickly interview over 100 rare disease specialists across the US, Europe and Gulf States.

Outcome

We helped our client understand the real-world treatment gaps that make their pipeline asset a compelling advance over today’s existing treatment protocol.

Add-on positioning resonated strongly with HCPs, which validated the client’s go-to-market strategy before launch.

In addition, our insights uncovered further growth potential for the asset, with expansion opportunities detected in earlier lines of therapy and across broader patient populations than anticipated.

Evaluating and Expanding the Opportunity for a Rare Disease Asset

The Challenge

Our Approach

Outcome

Find out how to get insights fast and move forward with clarity using Connection, our AI-powered interview method.

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