“Smart” probing that improves the quality of quantitative open-ended questioning
Qualitative data analysis at scale, with impactful use cases such as enriching our understanding of physician-patient dialogue
AI avatars of human stakeholders that form a panel of synthetic respondents; quickly (within days) provides rich insight on a virtually unlimited basis
Expedites analysis of social media data to provide a rich understanding of patient experience, attitudes, preferences, and language used and strengthen findings from primary market research studies
Synthetic data is not new to market research, and the healthcare insights industry is starting to…
Digital twins are reshaping the way we generate insights across industries. In this webinar, we…
Having spent 25 years in the consumer research sector (finance, CPG, retail, tech, etc), I am used…
I have attended more than half of the PMRC conferences held over the past 16 years. Being a veteran…
Rare disease patients face unique challenges that are often overlooked or misunderstood by those…
AI is transforming the way we collect and analyze qualitative data—but rather than replacing…
The healthcare industry is experiencing a seismic shift in how market research is conducted and…
In today’s complex healthcare landscape, understanding patient experiences is more crucial than…
Message testing is a crucial process for pharmaceutical and biotech companies when evaluating the…
No matter where you look, generative AI is becoming commonplace. In the realm of healthcare…
