Insight by design

At KJT Group, we designed a better, more comprehensive research process that places five principles at the heart of all our partnerships. We call it Insight by Design, or IxD.

Adapted from Stickdorn and Schneider’s, “This is Service Design Thinking”

User-Centered

You, your team, and your customers are at the center of our engagements. We recognize that genuine understanding of your goals, culture, and motivations generates a better experience and more relevant insights

Co-Creative

We harmonize your market knowledge with our vast expertise. We co-create through active listening and meaningful synthesis of diverse and cutting-edge ideas

Holistic

We frame your business decisions within the broader market landscape by analyzing evidence and varying perspectives to ensure practical recommendations

Evidencing

To align expectations, we illustrate our approach every step of the way, building confidence and fostering trust that results in better outcomes

Sequencing

Using a stage-gate approach, our Insight Assurance Process ensures we are dynamic and agile given the rapidly evolving marketplace

Insight Assurance Process Explained

Our Insight Assurance Process is the application of design thinking principles and includes identifying and defining goals with our client partners, applying research techniques to isolate data, and then synthesizing and developing actionable insights. We employ our Insight Assurance Process for each client engagement ensuring a proven successful outcome.

Our Insight Assurance Process is the application of design thinking principles to identify and communicate actionable insights. We employ our Insight Assurance Process for each client engagement, adapted from Graham Wallas’ creativity process.

Preparation

Beginning with a co-creative design meeting with key stakeholders, our expert team develops a thorough and contextually relevant understanding of the business’ goals and issues, industry challenges, and insight objectives and direction.

Observation

We acquire evidence through primary data collection or secondary sources.

Illumination

Synthesizing our evidence-based insights with our clients’ market knowledge, we arrive at a shared understanding of the implications and recommendations.