AI-powered in-depth interviewing
Sep 17, 2026

Addressing a Competitive Threat with Speed and Clarity

Our client ran an ongoing research study with us to track brand performance. When new competitors entered the market, the study revealed weaker perceptions of their brand.

The Challenge

The client didn’t know what was driving the change in perception, or what could be done about it.

Our Approach

We used Connection, our AI-powered interview method, alongside the tracking study, to quickly identify the causes of the decline and explore what they could mean for future prescribing behavior. We recruited multiple healthcare professionals and conducted the survey in just three days.

Insights from the interviews were integrated into the client’s main brand tracking report and presented just 72 hours later.

Outcome

We found that the downturn was driven by enthusiasm for new entrants, rather than negative sentiment towards our client’s brand.

Insights into sales rep interactions enabled us to recommend targeted messaging strategies to sustain engagement. As a result, the client quickly got back on course and maintained brand performance during a strongly competitive market period.

Addressing a Competitive Threat with Speed and Clarity

The Challenge

Our Approach

Outcome

Find out how to get insights fast and move forward with clarity using Connection, our AI-powered interview method.

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