AI is transforming the way we collect and analyze qualitative data—but rather than replacing traditional qualitative research, it’s unlocking new opportunities to enhance and scale human insights. In this webinar, we explore how qualitative research is evolving alongside AI, and why authentic, human-driven insights remain essential in an increasingly automated world.
Join Dan Wasserman, COO of KJT and leader of Sparq Intelligence, and Marilisa Beatty, VP of Qualitative Research of KJT, as they unpack how to blend traditional and AI-driven qualitative approaches, share practical examples, and offer guidance on when and how to leverage each method.
We covered:
✅ The future of qualitative insights and the transformative role of AI in 2025 and beyond
✅ The strengths and limitations of traditional and AI-enabled qualitative methods
✅ How to choose the right approach—or combine both—for more impactful research outcomes
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Authors
Dan Wasserman
Chief Operating Officer and Head of AI Solutions
Dan Wasserman is KJT’s COO, leading the integration of generative AI into client solutions to drive innovation as part of Sparq Intelligence. With expertise in compliance, operations, and analytics, he transforms complex data into actionable insights. Dan values collaboration with KJT’s teams to help clients design better products and services.
Marilisa Beatty, MA
Qualitative Research, VP
Marilisa is a seasoned qualitative researcher with over 16 years in global healthcare research. She has shaped strategies for top pharmaceutical brands and emerging biotech firms. She is known for her problem-solving skills, innovative research methods, and personable rapport with healthcare professionals, patients, and caregivers.
