Brand EquiTrack℠ is a holistic performance assessment tool that integrates primary research and advanced analytics, empowering data-driven decisions that keep a brand ahead of the competition.
We leverage a proven analytical framework to provide a holistic and in-depth understanding of the competitive landscape, performance within, and insight on what’s needed to defend and grow market share. Each engagement includes development of a tailored Brand EquiTrack℠ Construct – a simple, actionable, view of the insights used to set strategic KPIs during a capstone activation workshop.
We evaluate your brand’s performance & benchmark against competitors on key metrics, holistically uncovering areas of competitive advantage and disadvantage. We then illuminate the true drivers of preference to clarify areas of marketing focus through a brand score and predictive analytics, informing an easy-to-use, and comprehensive, map of what is important.
Our proven framework features advanced analytical approaches that reliably deliver insights, but are flexible enough to tailor the design and output to your business.
The holistic insights gained are transformed into a simple construct that serves as a focal point for activation workshopping.
We offer AI-powered research enhancements ranging from social listening to conversational AI for open-ended questions to dive deeper than traditionally possible in quantitative surveys. We leverage our BRAIN Framework™ to ensure balanced and responsible integration of these tools.
A strong brand is crucial to unlocking market success, but typical tracking methods fall short of providing insights you can truly act on. KJT created Brand EquiTrack(SM) to overcome common barriers, including limited actionability and perceived value, to ensure lasting brand salience, resilience, and competitive advantage.
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