AI-powered in-depth interviewing
Sep 17, 2026

Assessing the Market Potential for a Wearable Metabolic Tracking Device

Metabolic health technologies are advancing rapidly and demand for personalised monitoring is growing at pace. Our client had a concept for a next-generation wearable metabolic tracking device and wanted to evaluate its viability.

The Challenge

The client needed to understand its real potential and also determine how best to position the device in an increasingly competitive market.

Our Approach

We used Connection, our AI-powered interview method, to conduct in-depth interviews with 60 healthcare professionals in just four days. We delivered an online presentation of the insights and an activation workshop within one week of finalising the interviews.

Outcome

Healthcare professionals viewed the wearable concept positively because of its potential to enhance patient care with improved monitoring.

However, our insights also uncovered concerns around key areas, notably patient compliance and data security. We were able to give our client recommendations on how to alter the product in ways that would ease HCP apprehension.

We also highlighted the importance of positioning this as an easy-to-use, patient-focused solution that can be used early in the management process.

Assessing the Market Potential for a Wearable Metabolic Tracking Device

The Challenge

Our Approach

Outcome

Find out how to get insights fast and move forward with clarity using Connection, our AI-powered interview method.

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