Case Studies

See firsthand the value we bring to our clients and explore our library of case studies showcasing the rigorous research we’ve conducted and insights we’ve generated.

Featured
Sep 3, 2024

From Observation to Action – How Our Client Enhanced Their Strategy with DialogueDx℠

In-office ethnography, often regarded as the gold standard approach to uncovering the true dynamic between patients and providers, has become more challenging to execute over time. While this method reveals the rich language patients both use and understand, it has been facing growing regulatory measures and heightening privacy concerns – making the research process more expensive and complex.

3 min read

Commercialization Strategy

Measuring Message Recall to Ensure Continued Campaign Impact

Tracking the performance of a revamped messaging campaign required developing a system to measure recall and evaluate effectiveness of sales rep delivery during office interactions.

Commercialization Strategy

Comprehensive Benchmarking with Business Impact for a New Rare Disease Therapy

Launching a novel therapy for a rare disease involved building a robust system for continuous performance measurement and strategic planning.

Commercialization Strategy

Simple Competitive Benchmarking with Wide-reaching Impact for an Established Brand

Benchmarking against competitors required quantitative insights that enabled performance tracking and informed strategy to address evolving market dynamics.

Commercialization Strategy

Establishing A Brand Tracking Research Program to Elevate Messaging for a New Brand

Establishing baseline metrics for a new biosimilar involved comprehensive quantitative research to track performance and inform commercial strategies.

Commercialization Strategy

Refining Positioning Through Competitive Insights

Understanding the market landscape and treatment perceptions led to refined positioning strategies through targeted quantitative research for our client.

Commercialization Strategy

Enhancing Value Through Optimized Messaging and Creative Concepts

Refreshing a campaign to better communicate product value involved identifying optimal creative concepts and messages through rigorous qualitative and quantitative research.

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