The healthcare landscape is constantly changing making it critical to not only stay up-to-date, but to be on the cutting edge. This is our repository, and opinion, on all things healthcare, market research, as well as news about KJT.
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Tracking the performance of a revamped messaging campaign required developing a system to measure…
Launching a novel therapy for a rare disease involved building a robust system for continuous…
Benchmarking against competitors required quantitative insights that enabled performance tracking…
Establishing baseline metrics for a new biosimilar involved comprehensive quantitative research to…
Understanding the market landscape and treatment perceptions led to refined positioning strategies…
Refreshing a campaign to better communicate product value involved identifying optimal creative…
Developing a new patient support program required insights into current prescribing processes and…
In-office ethnography, often regarded as the gold standard approach to uncovering the true dynamic…
