Blog

Welcome to our blog for market research articles and insights.  We have information on all things healthcare.  Browse around and if you don’t see what you’re looking for, just drop us a line.  We’re always looking for new ideas!

Anecdotes versus Evidence: Validating the Diagnosis Process

How long does it take to ascertain the correct diagnosis? Which doctors will patients...

What is Patient Journey?

What is patient journey? There is often overlap and sometimes interchangeable terminology among patient...

The New Market Segmentation – Increasing Treatment Duration Through Market Interventions

We’ve all heard the business adage that acquiring a new customer costs 6 –...

Leveraging Virtual Voice-Response Interviews for Diabetes Panel Concept Testing

One of our longtime clients recently engaged with us to collect physician feedback on...

Using Allocation Exercises to Inform Clinical Trial Design

Clinical trials are a significant portion of the cost to bring a new drug...

Looking for Value Below the Surface: Diabetes Management within Long-Term Care

An estimated 12 million Americans need some form of formal, long-term care (LTC). Commonly,...

Filling the Gaps: Using Your Customers’ Unmet Needs to Develop a Highly Desirable Product

In an ever-evolving landscape, manufacturers are developing “new” products and solutions across many therapeutic...

Keep a Constant Finger on Your Customers’ Pulse

Published by Quirk's Media on October 10th, 2018 Understanding the competitive dynamics of your market, as...

Individual vs. Account-based Segmentation

Published in Quirk's Marketing Research Review October 2018 (pages 50-53) When conducting segmentation...

You’re Ready for Product Launch – Is the Market?

Market research is a valuable tool to guide the strategic planning of a new...

Win “The Price is Right” with Healthcare Payers

Published by Quirk's Media on August 8th, 2018 Long gone are the days when intelligent, artful...

Navigating Global Fieldwork Suppliers

Global research has been a critical, and growing, part of our business for years. Given...