Blog

Welcome to our blog for market research articles and insights.  We have information on all things healthcare.  Browse around and if you don’t see what you’re looking for, just drop us a line.  We’re always looking for new ideas!

The Fair Market Value (FMV) Dilemma: Evidence Based Guidance for Determining FMV

Published in the April/May 2019 issue of Quirk's Marketing Research Review  Fair Market Value (FMV)...

It’s Not Just About If You Like It: A Reasoned Action Approach to Predicting Consumer Behavior

Presentation Presented at Quirks Chicago, April 2, 2019 Market research often takes a hedonic approach...

Where’s Waldo? Identifying KOLs to Make an Impact

In the healthcare industry, we’re privileged to work alongside some of the brightest and...

Insights from Psychology: Simple Symbols Can Influence Evaluations

When it comes to capturing honest, representative information from respondents about their attitudes, their...

Rare Diseases Require Rare Recruiting Methods

Research among patients is vital to closing the information asymmetry between drug producers and...

Quantitative Research for Small Markets and Samples

During our 2017 webinar “Research for Small Markets and Samples” I made the point...

Anecdotes versus Evidence: Validating the Diagnosis Process

How long does it take to ascertain the correct diagnosis? Which doctors will patients...

What is Patient Journey?

What is patient journey? There is often overlap and sometimes interchangeable terminology among patient...

The New Market Segmentation – Increasing Treatment Duration Through Market Interventions

We’ve all heard the business adage that acquiring a new customer costs 6 –...

Leveraging Virtual Voice-Response Interviews for Diabetes Panel Concept Testing

One of our longtime clients recently engaged with us to collect physician feedback on...

Using Allocation Exercises to Inform Clinical Trial Design

Clinical trials are a significant portion of the cost to bring a new drug...

Looking for Value Below the Surface: Diabetes Management within Long-Term Care

An estimated 12 million Americans need some form of formal, long-term care (LTC). Commonly,...