Articles & Blogs

The healthcare landscape is constantly changing making it critical to not only stay up to date but to be at the cutting edge. This is our repository, and opinion, on all things healthcare and market research. And, follow us on LinkedIn for real-time updates and news: https://www.linkedin.com/company/kjt-group/

Mental Health and Me

I have anxiety and depression for which I take medication. I have a mental...

Patient Chart Review: Real-world Patient Data That Connects The Dots Between Perception and Reality

The importance of real-world data (RWD) cannot be understated – it is a critical...

HOW KJT’S CORE VALUES CAN EMPOWER SELF-CONFIDENCE AND RESPECT

A few weeks ago, I commented on a LinkedIn post about my experiences working...

2023 Healthcare Outlook: KJT’s Medical Advisory Council Predictions

As part of KJT’s commitment to providing the deepest, strategic insight to our clients,...

How to Navigate Sensitive Qualitative Interviews

The role of qualitative methods in healthcare market research is growing as more cross-industry...

How to Ensure Differentiation From Your Competition Through Product Optimization

The new product development (NPD) process can no longer be carried on the tailwinds...

Integrated Patient Mapping

Obtaining a holistic understanding of patient’s real-world experience, and incorporating their voice into your...

How Employee Ownership Transformed KJT’s Culture, Brand, and People

Founded in 2007, KJT is an evidence-based consulting services agency that serves the pharmaceutical,...

2022 ESOMAR CONGRESS “The Roaring 20’s Are Coming Back”

KJT’s President & CEO, Michaela Gascon provides perspective on the 2022 ESOMAR Congress I...

Refreshing Return to Intellus “Where Great Minds Meet”

KJT’s Tim Brewer Recaps the 2022 Intellus Institute September 14-15  “Refreshing” is the word...

Scenario-based Wargaming

This month, KJT hosted an interactive scenario-based wargaming webinar, led by the agency’s Solutions...

Back to School/Back to Work: Coming Soon!

For many of us, the months of July and August constitute a busy time...