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Human truth you can act on.

Let’s Talk
It kind of felt therapeutic, like a personal diary.
32-year old Female
I preferred the format because it made the experience more interactive and the AI felt like I was talking to a person.
40-year old Male
I liked this interview, and I felt like it allows respondents to provide answers that won’t be judged. You can be more raw with your emotions in what you’re saying
28-year old Male
The research was great and far more intimate than other kinds of surveys.
60-year old Female
It kind of felt therapeutic, like a personal diary.
32-year old Female
I preferred the format because it made the experience more interactive and the AI felt like I was talking to a person.
40-year old Male
I liked this interview, and I felt like it allows respondents to provide answers that won’t be judged. You can be more raw with your emotions in what you’re saying
28-year old Male
The research was great and far more intimate than other kinds of surveys.
60-year old Female

Featured At

Reveal what truly drives patient and provider decisions.
AI-supported conversations, guided and interpreted by healthcare experts.

At KJT, we blend conversational research with deep healthcare expertise to uncover not just what people say, but why they make the decisions they do. Our researchers guide the process from start to finish, interpreting conversations within clinical, therapeutic, and real-world contexts. Because our teams build long-term partnerships and retain historical knowledge, clients do not need to re-explain their business, therapeutic area, or stakeholders each time new questions arise. The result is a clear, decision-ready understanding that helps you move forward with confidence across evidence generation, messaging, and stakeholder engagement. Our approach is designed to adapt to client-specific needs and timelines, delivering expert-level insight without slowing teams down.

How
it works?

Engage Naturally

KJT designs and guides conversations that help patients and providers share meaningful experiences in their own words, supported by AI-enabled tools and KJT’s established and HCP panels.

Explore What Matters

AI-supported analysis surfaces themes, emotions, and patterns that KJT researchers examine to understand what truly influences healthcare decisions.

Turn Insight Into Action

KJT researchers translate findings into clear implications across therapeutic strategy, evidence generation, and stakeholder engagement – so teams can act with confidence.

When to use?

Message and Concept Testing

Validate communication, education, or support concepts with direct input from patients, providers, or other stakeholders – before decisions are finalized.

Exploring Perceptions and Emotional Drivers

Understand perceptions, expectations, and emotional responses across healthcare audiences to inform strategy and engagement.

Market Exploration

Identify unmet needs, emerging behaviors, and decision drivers to shape future evidence, positioning, and strategy.

Crisis Management

Quickly assess stakeholder sentiment during product challenges, safety concerns or communication gaps – when speed and clarity matter most.

Employee Feedback

Gather candid internal perspectives to strengthen engagement, alignment, and decision-making across teams.

Sensitive Topics

Explore conversations your audiences may hesitate to discuss in traditional research settings, with the care and expertise healthcare contexts require.

Ready to move forward with confidence in your decisions?

Gain a clear, decision-ready understanding through expert-led conversation supported by AI.

Get Started
Case Study

Agile Answers: How AI Transformed a Product Launch

In today’s rapidly evolving markets, traditional research methods often struggle to keep pace. When a client needed actionable insights for a critical product launch, Sparq Intelligence delivered a breakthrough solution. By combining AI-powered interviews with expert-guided analysis, we provided rich, timely insights in a fraction of the usual time and cost—empowering the client to make agile, informed decisions with confidence.

The Challenge

Hard-to-reach audience and traditional methods meant the timeline for a traditional approach would deliver insights after a decision was needed.

Approach

  • 20-minute discussion guide to evaluate a product concept
  • Self-administered interview with AI-driven probing to dynamically generate follow-up questions (mix of video responses and closed-ended questions)
  • Data collection in <1 day among 50 U.S. consumers from client’s target audience
  • Rapid, AI-driven, synthesis of key themes, detailed findings and compelling stories from respondents, resulting in a comprehensive report including video-based highlight reels

Outcomes

  • Excellent respondent experience facilitating rich, detailed data
  • Data collected and analyzed in the same week
  • Reduced project cost compared to a traditional method
  • Enabled responsive product concept iteration in a short amount of time
Read the full case study

Loved by Respondents
Like Yours

I preferred the format because it made the experience more interactive and the AI felt like I was talking to a person.
The research was great and far more intimate than other kinds of surveys.
I think it’s great to be able to talk about these harder topics with AI versus a human. I feel that this allows me to be very open and honest, where I might be a little nervous to talk to someone else.
I liked this interview, and I felt like it allows respondents to provide answers that won’t be judged. You can be more raw with your emotions in what you’re saying.
Sometimes when you talk to someone like a therapist, you kind of think about how the therapist is going to react to you. Sometimes I think that just talking, like in these videos, is kind of therapeutic. You can just say whatever’s on your mind.
It kind of felt therapeutic, like a personal diary.
The AI was really good in terms of interpreting my answers, and it made me feel comfortable continuing and expanding on what I was talking about.

Ready to better predict
your audiences needs and reactions?

Discover the power of conversational AI to gain deep human understanding, faster.

Get Started

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Speed and accuracy are critical: decision-makers are often tasked to do more, with less. Decisions may be made without enough insight to guide strategy.

Let’s Take Research Further. Together.