Tracking the performance of a revamped messaging campaign required developing a system to measure recall and evaluate effectiveness of sales rep delivery during office interactions.
Our client launched a revamped messaging campaign to enhance the impact of their omnichannel efforts. They wanted to create a system for tracking performance that would help them determine what messaging is impactful and identify areas for improvement. They needed insights to:
We implemented a strategic quantitative research plan to annually gather and analyze the required data. This included:
The insights derived from this system allow the client to:
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