Author: Alex Castello

Leveraging Patient-Provider Insights to Shape Commercial Strategy

In pharmaceutical and biotech market research, traditional methodologies to uncover insights from conversations between...

Case Study: From Observation to Action – How Our Client Enhanced Their Strategy with DialogueDx

In-office ethnography, often regarded as the gold standard approach to uncovering the true dynamic...

Elevating Patient Voices to Change the Narrative in Rare Disease Research

Patient-centered research is vital for addressing the information gap in rare disease treatment between...

Patient Chart Review: Real-world Patient Data That Connects The Dots Between Perception and Reality

The importance of real-world data (RWD) cannot be understated – it is a critical...

How to Ensure Differentiation From Your Competition Through Product Optimization

The new product development (NPD) process can no longer be carried on the tailwinds...

Integrated Patient Mapping

Obtaining a holistic understanding of patient’s real-world experience, and incorporating their voice into your...