Author: Alex Castello

Uncovering the Realities of Rare Disorders from the Patient’s Perspective

The world of rare diseases and the impact it has on countless lives is...

4 Ways to Enhance Care for Patients with Rare Diseases

The unique value of integrating the patient voice into the development process of therapies...

Using Evidence from the Exam Room to Shape RWE Strategy

Traditional methods for generating real-world evidence (RWE) from patient-physician conversations largely depend on self-reported...

Leveraging Patient-Provider Insights to Shape Commercial Strategy

In pharmaceutical and biotech market research, traditional methodologies to uncover insights from conversations between...

Case Study: From Observation to Action – How Our Client Enhanced Their Strategy with DialogueDx

In-office ethnography, often regarded as the gold standard approach to uncovering the true dynamic...

Elevating Patient Voices to Change the Narrative in Rare Disease Research

Patient-centered research is vital for addressing the information gap in rare disease treatment between...

Patient Chart Review: Real-world Patient Data That Connects The Dots Between Perception and Reality

The importance of real-world data (RWD) cannot be understated – it is a critical...

2023 Healthcare Outlook: KJT’s Medical Advisory Council Predictions

As part of KJT’s commitment to providing the deepest, strategic insight to our clients,...

How to Ensure Differentiation From Your Competition Through Product Optimization

The new product development (NPD) process can no longer be carried on the tailwinds...

Integrated Patient Mapping

Obtaining a holistic understanding of patient’s real-world experience, and incorporating their voice into your...