HONEOYE FALLS, NY, May 14, 2012 – KJT Group has named Dr. Thomas Richardson as its Chief Marketing Officer.
KJT Group is at PMRG!
KJT Group is at PMRG today and tomorrow…stop by and see us at booth #79 in the exhibition hall! Our CEO and COO will both be on hand to answer any of your questions. Check out #PMRG on twitter for live updates.
KJT Group to Present at Sawtooth Conference
Contrast Effects on Willingness to Pay: How Conjoint Design Affects Adult Day Care Preferences
Driving Consumer Insight with Market Segmentation
Market Segmentation Defined
Market segmentation encompasses any and all activities that firms engage in to identify groups of customers within a larger market.
ESOMAR Qualitative 2011 Conference
One hundred seventy or so mostly qual researchers and some of their clients convened in Vienna last week for ESOMAR’s annual qualitative research conference. As ESOMAR is becoming the global research organization, the event offered a view into the challenges of conducting qualitative research in different cultures and countries.
Ready, FIRE, Aim?
How many times have you heard this? “Well, we had an idea; we launched it, and now want to see what people think.” That might be ok, if the cost to launch is at or near zero, or downside of getting it wrong is minimal. However, when truly investing in a launch, AIM before you…
Product Life Cycle
From exploratory to tactical research, learn about our evidence-based marketing approach for your products.
Portfolio Optimization
Research and consulting to help maximize the potential of your products marketed in the same competitive space.
Corporate Solutions
Our approach to your complex research questions that extend beyond a single brand.