The jury said: “The paper tackles one of the most crucial pain points today providing the industry with a context and a framework to approach the problem / take action.”
The Flavour of Insights
You have a marketing problem and use $50,000 to spend on research. How do you decide whether to do qualitative research, quantitative research, or both? Most of us use a few simple heuristics to make this decision, taking into account how much we already know, urgency, and whether we need to project our findings to…
KJT Group Places 21st on the 2011 Rochester Top 100
Honeoye Falls, NY, October 30, 2011 – KJT Group is pleased to announce our recognition by The Rochester Business Alliance as one of the 2011 Rochester Top 100. Each year the RBA recognizes 100 top performing, privately-owned companies in the Rochester area for their success based on revenue growth. KJT Group is honored to be…
ESOMAR Qualitative 2011 Conference
One hundred seventy or so mostly qual researchers and some of their clients convened in Vienna last week for ESOMAR’s annual qualitative research conference. As ESOMAR is becoming the global research organization, the event offered a view into the challenges of conducting qualitative research in different cultures and countries.
Ready, FIRE, Aim?
How many times have you heard this? “Well, we had an idea; we launched it, and now want to see what people think.” That might be ok, if the cost to launch is at or near zero, or downside of getting it wrong is minimal. However, when truly investing in a launch, AIM before you…
Still crazy for NPS after all these years?
Bain and Company loyalty guru Frederick Reicheld introduced the Net Promoter Score (NPS) in a 2003 article in Harvard Business Review as “the one number” a company needs to measure to drive growth. NPS is simple in the extreme.
Product Life Cycle
From exploratory to tactical research, learn about our evidence-based marketing approach for your products.
Portfolio Optimization
Research and consulting to help maximize the potential of your products marketed in the same competitive space.
Corporate Solutions
Our approach to your complex research questions that extending beyond a single brand.