• Driving Value in Healthcare: Perspectives from Two ACO Executives

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  • Insight Brief

    Check out the October issue of our newsletter, Insight Brief.

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  • Upcoming Webinar

    Join us on October 29th for: Healthcare Reform Update

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2015 Webinar Series
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About Us

Founded in 2007, KJT Group is an evidence-based research and consulting firm. Through co-creative partnerships with our life sciences clients, we capture actionable insights that enhance strategic and tactical decision-making. KJT Group researchers are:

Design Thinkers

We embrace design thinking principles (Insight by Design) to address business challenges


We have expertise in research design, survey methods, advanced analytic techniques, health services research, market access, health economics, epidemiology, pricing, marketing and strategy development


We have decades of experience conducting research across the globe


We provide unparalleled insights to inform and guide strategy


We are passionate about well-designed research and analysis


We create personalized approaches to address business challenges

Insight by Design

The application of design thinking principles to identify and communicate actionable insights. We employ our Insight Assurance Process for each client engagement, adapted from Graham Wallas’ creativity process.

Insight by Design Principles

Insight by Design generally follows Design Thinking, and specifically builds upon the five principles of Service Design Thinking, as posited by Marc Stickdorn and Jakob Schneider: