Generative AI: The New Frontier for Insight Innovation

At KJT we’re committed to harnessing technology to enhance efficiency and improve insight generation for our clients. As such, we’ve been focusing on implementing generative AI into the essence of our business by:

  • Establishing a cross-functional committee to explore tech potential and watchouts
  • Initiating rigorous information security measures related to generative AI use
  • Piloting and integrating tools
  • Developing training programs (both internal and external) to elevate the use of generative AI

KJT’s goal is to stay at the forefront of generative AI tech advancements, ensuring we remain the premier partner for our clients in this ever-evolving research and healthcare landscape. Click here to learn more about KJT’s position on generative AI.

Prompt Engineering Essentials: A ChatGPT Toolkit for the Insights Industry

Are you ready to learn more about prompt engineering? This course will empower you with in-depth knowledge about large language models and their practical applications in insight generation.

New to prompt engineering? Great! This course will provide you with essential techniques for effectively interacting with tools like ChatGPT.

If you already tuned in for Dan Wasserman’s workshop at IIEX.AI, or have some base knowledge, this course is still for you! We will dive deeper into specific use cases that are directly applicable to your day-to-day role, equipping you with valuable skills and strategies to enhance your work.


To access the course, click here:

Here is an overview of past and upcoming events where KJT is presenting on Generative AI:

Unlocking the Potential of Artificial Intelligence
4/30 @ NCEO

This session will equip participants with a solutions-focused approach towards leveraging AI within their organization.

Generative AI: Building for the Future and Overcoming Barriers to Success
2/7 @ PMRC

This collaborative round table will engage attendees in understanding both the current state of generative AI in the insights industry and how we can collectively build for the future.

Implementing Generative AI: A Market Research Masterplan
2/1-2 @ IIEX.Health

Explore the transformative impact of generative AI in healthcare market research, gaining insights into its capabilities, industry-specific challenges, and implementation best practices to craft a tailored roadmap for seamless integration and amplified operational efficiency.

Unlocking Efficiency: A Framework for Generative AI in Professional Services
11/15 @ Kantata

There is a massive opportunity for professional services firms to build a competitive advantage through generative AI like ChatGPT. Don’t know where to start? You will learn actionable steps to integrate generative AI into your firm, ensuring you stay at the forefront of innovation and productivity. This session will incorporate key takeaways for executives, managers, as well as individual contributors.

Build Your Generative AI Roadmap
11/1 (9:30am EDT) @ NCEO

Geared towards employee-owned companies, join Dan Wasserman for an insightful webinar on the transformative potential of generative AI in professional services, to explore its basics, evolution, and unique capabilities, ultimately equipping you with the understanding and tools to successfully integrate generative AI into your organization’s AI initiatives. For more information and to register for this free webinar, click here.

ChatGPT, What’s all the fuss?
9/13 @ ESOMAR Congress

Our presentation explores if ChatGPT is friend or foe to the researcher.

Mastering Prompts: A Workshop for Market Research Success
9/7 @ IIEX.AI

This interactive workshop is designed to equip participants with the skills and knowledge needed to craft effective prompts and unleash the true power of Generative AI in their market research endeavors.

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    Looking for more information? Check out these thought pieces from Dan Wasserman: