Tag: Market Research

PICC Insertions

When you work in healthcare research, you get the opportunity to learn a lot...

The Market Research Road Map

At KJT Group, the studies we conduct span product lines and influence the progression...

How Satisfied Are People? Answering That Is More Complex Than You Think.

These are abstract variables that do not have clear definitions nor standard units of...

Chart Audit Studies: Physician Opinion Combined with Real Patient Data

Surveys are a valuable avenue for gaining HCP product preferences, motivators and barriers to...

Integrating Multiple Data Streams to Achieve Your Research Goals

When presented with a research question, it’s natural to ask whether data already exists...

Integrating Data Through Mixed and Multi-Methods Research

Published by Quirk's Media on October 7th, 2019 Research using a single method...

It’s Not Just About If You Like It: A Reasoned Action Approach to Predicting Consumer Behavior

Presentation Presented at Quirks Chicago, April 2, 2019 Market research often takes a hedonic approach...

Where’s Waldo? Identifying KOLs to Make an Impact

In the healthcare industry, we’re privileged to work alongside some of the brightest and...

Filling the Gaps: Using Your Customers’ Unmet Needs to Develop a Highly Desirable Product

In an ever-evolving landscape, manufacturers are developing “new” products and solutions across many therapeutic...

Keep a Constant Finger on Your Customers’ Pulse

Published by Quirk's Media on October 10th, 2018 Understanding the competitive dynamics of your market, as...

Individual vs. Account-based Segmentation

Published in Quirk's Marketing Research Review October 2018 (pages 50-53) When conducting segmentation...

You’re Ready for Product Launch – Is the Market?

Market research is a valuable tool to guide the strategic planning of a new...