Tag: Market Research

Individual vs. Account-based Segmentation

Published in Quirk's Marketing Research Review October 2018 (pages 50-53) When conducting segmentation...

You’re Ready for Product Launch – Is the Market?

Market research is a valuable tool to guide the strategic planning of a new...

Win “The Price is Right” with Healthcare Payers

Published by Quirk's Media on August 8th, 2018 Long gone are the days when intelligent, artful...

Navigating Global Fieldwork Suppliers

Global research has been a critical, and growing, part of our business for years. Given...

Ten Tips for Effectively Leading Large, Global Market Research Projects

In the age of global markets, companies are no longer able to focus on...

Varying Use of Response Scales, Globally

Global market research often hinges on the belief that cultures are comparable to one...

Which Countries Should I Sample?

Hi there, Global Marketer! I hear you’ve decided to conduct market research to inform...

Implementing the GDPR

The GDPR comes into effect on May 25th. Unsure what the GDPR is? Interested...