Unlock and Activate Insights that Drive Healthcare Innovation and Enhance Your Commercial Strategy

Fully understand the progression of patient experiences through their journey, from initial symptoms to diagnosis and treatment

• Map the medical journey of patients, uncovering unmet needs that present opportunities to improve patient outcomes and quality of life
• Assess treatment decision-making processes and drivers
• Identify the stakeholder groups and optimal clinical endpoints for clinical trials
• Uncover gaps in care that help you improve outcomes through a patient-centric approach uncovers gaps in care that help you improve outcomes

Extract real-world data (RWD) that illuminates how providers are using your asset and treating patients, informing strategy for protecting, or enhancing use, of your asset.

• Understand not only what providers say they do but see what they actually do in real-world practice.
• RWD that triangulates primary and secondary sources, providing more insight than can be gained from secondary sources alone.
• Robust evidence fills gaps in available secondary data ensuring you have a full handle on the use of your product, at the provider level.
• Connect the dots across disparate data sources (such as multiple specialty pharmacies) to ensure you have a more reliable record of your market share

Create a safe space for patients to share their experiences and connect with peers, providing you with a channel for ongoing and agile evidence generation.

• Unstructured conversations paired with structured research activities add a new depth and authenticity to your insights
• Collect data in real-time and get robust insight into patients’ lived experiences over an extended time period to inform your strategic decision-making
• Access difficult-to-reach patient populations and overcome long-term recruitment challenges
• Leverage a user-centered research approach that prioritizes community development and ensures patients have a safe space to discuss their care experiences and perceptions of your product

Ensure the greatest ROI by reaching your high-value customers and effectively engraining these transformational insights into the fabric of your organization.

• Enhance strategy by uncovering your unique value proposition to satisfy the most valued customers
• Meet your business goals through tailored research and profiling
• Increase operational effectiveness based on insights that allow you to focus your resources on the most valuable customers

Engage in longitudinal observation of, and discussion with, your hard-to-reach patients while eliminating the barriers associated with traditional ethnography.

• Get robust insights to inform your product strategy while also identifying opportunities to improve patient care
• Unearth deep insights with innovative techniques without having to devote the time typically required to conduct a traditional ethnographic study
• Leverage a user-centered research approach that prioritizes empathy and ensures patients have a safe space to discuss their experiences and perceptions of your product
• Foster real-world connections between patients, adding a new depth and authenticity to your data
• Overcome recruitment challenges with patients with rare diseases