KJT proposed to implement its proprietary solution, DialogueDx℠, a multi-phase global research engagement conducted across 5 countries to examine the patient-provider dialogue from several viewpoints.
Our comprehensive solution covers all angles and nuances of the naturally unfolding conversations between patients and providers, in this case, the methodology included:
- Patient-Provider Observation
100 targeted in-office recordings focused on discussion topics and the interplay between patient and provider
- Patient Video Diaries
50 visit reflections in the form of free responses to deep-dive into questions,highlighted patient experiences, expectations, and conversation gaps
- Provider Interviews
50 TIDIs* (45 mins each) with providers who participated in the in-office observation to probe deeper on behaviors identified in the recordings
- Quantitative Validation
50 online surveys (20 mins each) among HCPs to validate the observational and qualitative findings, with emphasis on symptomatology and treatment decision-making
*TIDI = telephone in-depth interview
Prior to each research phase, an intensive Design Meeting was held with key brand, agency, medical, and market research stakeholders. Weekly meetings were also conducted throughout the course of the project to ensure consistent communication.
Protecting patient privacy is at the heart of KJT’s engagements and was a crucial component for the success of this project. Both providers and patients were assured of their protection and confidentiality throughout this voluntary research process. We developed a study protocol and submitted for institutional review board (IRB) approval, following strict GDPR protocol and client-specific adverse-event reporting processes to gain IRB-approved consent of patients for participation.