Personas 2.0: Leveling up Your Research and Activation

Join KJT as we discuss our rigorous approach to Personas research and activation that will ensure your insights are ingrained into the fabric of your organization. KJT’s comprehensive approach, which will be reviewed during the session, brings your customers to life while unlocking market opportunities that will advance your sales and marketing efforts. Whether you’re launching a new product, entering a new market or simply refining your strategy, this is a session you won’t want to miss!


Alex Castello Paige Pray
Bio Alex has been in the insights business for 15 years and focused on the healthcare industry for most of that time. She has expertise in research design, execution and storytelling (both quantitative and qualitative) across a variety of industries (pharma/biotech, MedTech, insurance, etc.), audiences, and therapeutic areas (including rare diseases). Paige manages qualitative research engagements from design to execution and activation, passionate about uncovering deep insights and working with clients to address their core business needs. Paige’s qualitative analysis expertise spans persona development, process and journey mapping, and go-to-market strategy, bridging business knowledge with research experience across patients/ providers, healthcare executives and payers.

Personas 2.0: Leveling up Your Research and Activation

Check out Alex and Paige’s webinar where they share KJT’s approach to Personas research.


Info Sheet

Find out more about how KJT can help you design and execute Persona research, communicate insights and then effectively implement it at your organization.

How can we help you? Give us a call or send us a message. We look forward to speaking with you!

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