Pete Kuz, Keith Schoonover, and Scott Kirklin Join KJT Group

KJT Group is pleased to welcome Pete Kuz, Vice President, Consulting Services; Keith Schoonover, Vice President, Research; and Scott Kirklin, Director, Qualitative Research.

Pete has an extensive background in life science consulting, partnering with manufacturers on key customer insight activities to drive results across a broad range of marketing and business development initiatives.  He drives behavioral insights through analytics that inform strategies for market share growth and profitability. Pete has 20+ years of healthcare experience including roles at Healthcare Data Solutions, Strong Tower Solutions, Health Market Science (HMS) and his most recent role as VP, Business Development at Optimal Strategix Group. He received Bachelor’s degrees in Communication and Psychology from Rutgers University.

Keith has over 15 years of experience as a market researcher; working across numerous industries including healthcare and technology.  He brings extensive expertise in quantitative methods, brand, and innovation research. In his most recent role at Valient Market Research, Keith was Vice President, Research, where he oversaw and coordinated all research programs for the company across multiple industries, leading a team of 7 researchers. Prior to Valient, Keith served as a Senior Research Director, Technology and Innovation at GfK Research, and as a Research Director in the Reputation Management Practice at Nielsen. Keith received a Master’s degree in Mathematics from Boston College.

Scott joins KJT Group with an extensive background in qualitative research, most recently serving as a Qualitative Director at Open Mind Strategy. Throughout his career as a seasoned healthcare moderator, he has skillfully moderated hundreds of focus groups and one-on-one interviews with patients, physicians, various clinical support roles, C-Suites, and caregivers.   His vast medical, pharmaceutical, and medical device market research experience includes ethnographic research leveraging both traditional and online techniques. Scott received a Bachelor’s degree in International Affairs/Business from Eastern Washington University and MBA, International Business from Newport University.

“We are absolutely thrilled to add Pete, Keith and Scott to our talented team of research consultants.  Their skills and expertise align perfectly with our organizational values, will enhance our consultative research offering, and position KJT Group for continued growth” said Lynn Clement, MPH, Chief Research Officer at KJT Group.