The Fair Market Value (FMV) Dilemma: Evidence Based Guidance for Determining FMV
Published in the April/May 2019 issue of Quirk's Marketing Research Review
Fair Market Value (FMV)...
Category: Blog
It’s Not Just About If You Like It: A Reasoned Action Approach to Predicting Consumer Behavior
Presentation Presented at Quirks Chicago, April 2, 2019
Market research often takes a hedonic approach...
Where’s Waldo? Identifying KOLs to Make an Impact
In the healthcare industry, we’re privileged to work alongside some of the brightest and...
Insights from Psychology: Simple Symbols Can Influence Evaluations
When it comes to capturing honest, representative information from respondents about their attitudes, their...
Rare Diseases Require Rare Recruiting Methods
Research among patients is vital to closing the information asymmetry between drug producers and...
Quantitative Research for Small Markets and Samples
During our 2017 webinar “Research for Small Markets and Samples” I made the point...
Anecdotes versus Evidence: Validating the Diagnosis Process
How long does it take to ascertain the correct diagnosis? Which doctors will patients...
What is Patient Journey?
What is patient journey? There is often overlap and sometimes interchangeable terminology among patient...
The New Market Segmentation – Increasing Treatment Duration Through Market Interventions
We’ve all heard the business adage that acquiring a new customer costs 6 –...
Leveraging Virtual Voice-Response Interviews for Diabetes Panel Concept Testing
One of our longtime clients recently engaged with us to collect physician feedback on...
Using Allocation Exercises to Inform Clinical Trial Design
Clinical trials are a significant portion of the cost to bring a new drug...
Looking for Value Below the Surface: Diabetes Management within Long-Term Care
An estimated 12 million Americans need some form of formal, long-term care (LTC). Commonly,...
