Insights from Psychology: Medical Mistrust and Patients’ Decision Making
A recent article in Health Psychology discusses the concept of Medical Mistrust – a...
Category: Blog
PICC Insertions
When you work in healthcare research, you get the opportunity to learn a lot...
The Market Research Road Map
At KJT Group, the studies we conduct span product lines and influence the progression...
How Satisfied Are People? Answering That Is More Complex Than You Think.
These are abstract variables that do not have clear definitions nor standard units of...
Chart Audit Studies: Physician Opinion Combined with Real Patient Data
Surveys are a valuable avenue for gaining HCP product preferences, motivators and barriers to...
Integrating Multiple Data Streams to Achieve Your Research Goals
When presented with a research question, it’s natural to ask whether data already exists...
Integrating Data Through Mixed and Multi-Methods Research
Published by Quirk's Media on October 7th, 2019
Research using a single method...
The Fair Market Value (FMV) Dilemma: Evidence Based Guidance for Determining FMV
Published in the April/May 2019 issue of Quirk's Marketing Research Review
Fair Market Value (FMV)...
It’s Not Just About If You Like It: A Reasoned Action Approach to Predicting Consumer Behavior
Presentation Presented at Quirks Chicago, April 2, 2019
Market research often takes a hedonic approach...
Where’s Waldo? Identifying KOLs to Make an Impact
In the healthcare industry, we’re privileged to work alongside some of the brightest and...
Insights from Psychology: Simple Symbols Can Influence Evaluations
When it comes to capturing honest, representative information from respondents about their attitudes, their...
Rare Diseases Require Rare Recruiting Methods
Research among patients is vital to closing the information asymmetry between drug producers and...
