Bringing Segmentation to Life Through Partnership and Innovation

KJT Co-Presents with Grifols at Intellus Worldwide Summit 2023

As brands mature, it is challenging to maintain a strong position while successfully operating within an increasingly cost-driven healthcare environment.

To defend your position, you must use research to distinguish which customers are most likely to be strategic partners (versus those who focus on price) and effectively train your salesforce to put your transformational insights into action.

Segmentation is the most effective and holistic way to identify which customers (current and potential) are worth your time and effort. However, not all segmentations are created equal and implementing segmentation insights into action is just as important (if not more) than being able to effectively execute the research and communicate its insights in the first place.

The Intellus Worldwide Summit was held on March 1-3, 2023, in Philadelphia, PA.  KJT’s very own Alex Castello, VP Solutions Marketing & Process Improvement co-presented with Michael Steigerwald, Deputy Director, Specialty Products (Grifols) during the session “Bringing Segmentation to Life Through Partnership and Innovation.”

Alex Castello Michael Steigerwald
Bio Alex has been in the insights business for 15 years and focused on the healthcare industry for most of that time. She has expertise in research design, execution and storytelling (both quantitative and qualitative) across a variety of industries (pharma/biotech, MedTech, insurance, etc.), audiences, and therapeutic areas (including rare diseases). Michael started his career in pharma in 2001. After 14 years in Gen Pharma, he moved into plasma therapeutics where he has been able to expand his work in analytical database marketing along with continued work in the digital space. Along with his boss, the six products in their remit have doubled in revenue over the past seven years.

Bringing Segmentation to Life Through Partnership and Innovation

Check out Alex and Michael’s session from the 2023 Intellus Worldwide Summit where they share their hard-earned wisdom on the success drivers of effectively embedding a segmentation into the fabric of an organization to drive efficiency and innovation for sales & marketing.


Info Sheet

Case Study
Find out more about how KJT can help you design and execute Segmentation research, communicate insights and then effectively implement it at your organization. Find more details about the research case study presented at the 2023 Intellus Summit.

How can we help you? Give us a call or send us a message. We look forward to speaking with you!

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