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Paige Roberts

Sr. Research Assistant

Personal Details

About Paige Roberts

Before joining KJT Group in 2019, Paige Roberts MMS earned a BA in Advertising and English Literature at UNC-Chapel Hill, as well as a Master of Management Studies (MMS) degree from the Duke University Fuqua School of Business. While at UNC, Paige discovered her passion for both qualitative and quantitative market research. She developed and conducted a quantitative market research study investigating archetypal branding strategies in consumer advertising campaigns, which has since been published in the Journal of Brand Strategy. Paige continued her education at Duke, earning a master’s degree in business management while further sharpening her data analysis skillset. Since joining KJT Group, Paige conducts analysis and provides support on a variety of quantitative and qualitative research projects.

In her free time, Paige enjoys spending time with her fiancé, Frank. You can often find them traveling, trying new restaurants and cuisines, antiquing, and cooking together.