Webinars

At KJT Group, we have a highly qualified team of healthcare research professionals that enjoy sharing their knowledge and experience through our webinars.  With topics ranging from marketing and research, to healthcare trends and product development, there is something for everyone.

Getting to the Heart of Customer Behavior

In this webinar, Amy Allen and Stuart O’Connell discuss how using a behavioral model can help understand the influences of […]

Specialty Pharmacy Trends

The healthcare system is shifting in its pharmaceutical delivery model, with more targeted, high dollar therapies procured through specialty pharmacy. […]

State of US Healthcare Market Research

Welcome to our webinar where we are going to discuss the state of conducting healthcare market research in the United […]

Using Ethnography to Get to the Heart of HCP Prescribing

Utilizing ethnography in market research can lead to rich insights to address your business objectives. Traditionally, this approach is most […]

Conducting Research for Public Release: How Unbranded Research can Help your Brand and Organization

As pharmaceutical and medical device companies strive to stand out in a growing and crowded healthcare marketplace, conducting unbranded research […]

5 Common Pitfalls When Conducting Forecasting Research and Strategies to Avoid Them

In the world of market research, studies centered on the development of a forecast model are the most complex. Not […]

Measuring Preference, Not Your Grandad’s Conjoint Design!

In the healthcare industry, marketing and insights professionals have a lot riding on accurate preference measurement prior to product launch; […]

Leveraging Design Thinking to Minimize Decision-making Uncertainty

Making business decisions is a tough as ever. As a brand, there are many things out of your control, but […]

Top Strategies for Successful Integration of your Customer Segmentation

Customer segmentations are an ambitious undertaking for any organization. They involve a wide range of stakeholders and require effective cross-functional […]