5 Common Pitfalls When Conducting Forecasting Research and Strategies to Avoid Them

In the world of market research, studies centered on the development of a forecast model are the most complex. Not only do these engagements require a high degree of planning and preparation considering the structure of the model, they also require an equally high degree of project management to ensure organizational buy-in before, during, and after the research is completed. Join our President of Global Research, Lynn Clement and Senior Analytics Director, Chris Claeys, as they discuss five common pitfalls of conducting forecasting research and useful strategies to avoid or otherwise mitigate them.