Tag: New Product Development

Filling the Gaps: Using Your Customers’ Unmet Needs to Develop a Highly Desirable Product

In an ever-evolving landscape, manufacturers are developing “new” products and solutions across many therapeutic...

Keep a Constant Finger on Your Customers’ Pulse

Published by Quirk's Media on October 10th, 2018 Understanding the competitive dynamics of your market, as...

Individual vs. Account-based Segmentation

Published in Quirk's Marketing Research Review October 2018 (pages 50-53) When conducting segmentation...

You’re Ready for Product Launch – Is the Market?

Market research is a valuable tool to guide the strategic planning of a new...

Win “The Price is Right” with Healthcare Payers

Published by Quirk's Media on August 8th, 2018 Long gone are the days when intelligent, artful...