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Leveraging Virtual Voice-Response Interviews for Diabetes Panel Concept Testing

Posted by: Jess Spilman and Corinne Shanahan on 1/10/2019

One of our longtime clients recently engaged with us to collect physician feedback on two diabetes-related diagnostic testing panels. Because rollout was impending, rapid insights were needed to inform their decision. To obtain nuanced information quickly, we employed a new methodology called Virtual Voice-response Interviews (VVIs). Read the full post to learn more!


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Tags: Virtual Voice-response Interviews | Diabetes | Endocrinology
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