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Customer segmentations are an ambitious undertaking for any organization. They involve a wide range of stakeholders and require effective cross-functional collaboration to maximize ROI. Yet, with so much riding on a successful implementation, many segmentations fall short during the implementation phase. In this webinar, we will discuss top strategies for effectively planning your segmentation execution, involving and conciliating various stakeholders, rolling out your segments to the organization, and categorizing your customer targets.
The primary goal of segmentation is to help you achieve a sustainable competitive advantage through better understanding of customers and markets. There are many approaches to segmentation but which one is right for you? You have the results but now what? During this webinar, we will:
Our goal is to work collaboratively to optimize your return on investment and make your segmentation a success!