- About Us
- Insight by Design
- Knowledge Center
Shifts in models of healthcare delivery from evidence-based approaches to patient-centered approaches have highlighted the need for increased attention on the smaller populations of heterogeneous healthcare markets. Consequently, the number of specialized products being developed is growing and manufacturers’ market research needs, from a patient population perspective, are becoming narrower. As the relevant population sizes for research studies decreases so do sample sizes and we are forced, as market research professionals, to reevaluate our quantitative survey design and analytical methods to ensure robust data capture and analysis. This webinar will focus on how we can rethink traditional approaches on both ends (design and analysis) in order to meet these challenging objectives while still providing detailed and actionable insights. There will be high level discussion of approaches to survey design, tradeoffs in methodologies, and detailed discussion of concrete examples throughout.
Market research is an essential component of business strategy, and can provide a competitive advantage when used to improve decision-making. Though research budgets are shrinking, the need for informed decision making persists. Thus, market researchers are facing a challenge of doing more with less. In this webinar, we will showcase several approaches to help researchers maximize budgets such as: online ethnography, conducting meta-analysis, as well as using Strategic Learning Sessions as a replacement for traditional focus groups.