The Market Research Road Map

Posted by: Johan Mohd Sani and Troy Allen on 11/21/2019

At KJT Group, the studies we conduct span product lines and influence the progression of individual products from one stage in the product lifecycle to the next. Given our unique experience in this space, we wanted to share a blinded case study that demonstrates how market research can impact individual products and product lines, as well as some best practices for researchers and medical device manufacturers looking to create a “roadmap” for information gathering and product development.

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Tags: Market Research | Cardiology | Product Development
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