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Utilizing ethnography in market research can lead to rich insights to address your business objectives. Traditionally, this approach is most often utilized with patients. Yet, traditional qualitative methods can fall short when it comes to getting to the core attitudes and emotions that truly drive HCP behavior. Join us for a webinar on October 17th where we will discuss how to use ethnography with HCPs to uncover the insights that will answer the golden question – how do I impact HCPs’ prescribing behavior?
As pharmaceutical and medical device companies strive to stand out in a growing and crowded healthcare marketplace, conducting unbranded research can serve to position companies as thought leaders, increase awareness about unmet needs, or influence HCP decision-making. In this webinar we will highlight case studies of research for public release to demonstrate how these types of studies can benefit organizations at any stage of product development.
In the world of market research, studies centered on the development of a forecast model are the most complex. Not only do these engagements require a high degree of planning and preparation considering the structure of the model, they also require an equally high degree of project management to ensure organizational buy-in before, during, and after the research is completed. Join our President of Global Research, Lynn Clement and Senior Analytics Director, Chris Claeys, as they discuss five common pitfalls of conducting forecasting research and useful strategies to avoid or otherwise mitigate them.
In the healthcare industry, marketing and insights professionals have a lot riding on accurate preference measurement prior to product launch; however, the dynamics of this industry continue to shift with increased complexity in decision-making. It is no longer sufficient to measure physician preferences independent of patient and payer perspectives or to measure product benefits without specifying associated outcomes (clinical, economic or other). Join KJT Group's founder and CEO, Ken Tomaszewski, and Senior Analytics Director, Chris Claeys, as they discuss the progression we’re seeing in the healthcare industry with respect to preference focused market research studies. They will specifically address changes in both the types of problems being addressed and the methods being used to address them.