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Published in the April/May 2019 issue of Quirk's Marketing Research Review
Fair Market Value (FMV) is a challenging issue, complicating the research process and can be felt at every level of our industry. As the demand for insights increases, the pressure to control clinician compensation has also increased. This has led to a fragile push and pull; with increased demand and declining response rates, market research and sample partners are often forced to undertake complex recruits with declining or highly variable incentives. What is the impact to the insights we gather? What is the impact to our industry overall? What can we do as an industry to protect our most valuable asset, and ensure the integrity of our data and insights? What is fair market value? Read the full post to learn more!