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Using Ethnography to Get to the Heart of HCP Prescribing

Posted by: Amy Allen, Alex Castello on 10/17/2018

Utilizing ethnography in market research can lead to rich insights to address your business objectives. Traditionally, this approach is most often utilized with patients. Yet, traditional qualitative methods can fall short when it comes to getting to the core attitudes and emotions that truly drive HCP behavior. Join us for a webinar on October 17th where we will discuss how to use ethnography with HCPs to uncover the insights that will answer the golden question – how do I impact HCPs’ prescribing behavior?


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Tags: KJT Group | Ethnography | Healthcare