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Leveraging Virtual Voice-Response Interviews for Diabetes Panel Concept Testing

Posted by: Jess Spilman and Corinne Shanahan on 1/10/2019

One of our longtime clients recently engaged with us to collect physician feedback on two diabetes-related diagnostic testing panels. Because rollout was impending, rapid insights were needed to inform their decision. To obtain nuanced information quickly, we employed a new methodology called Virtual Voice-response Interviews (VVIs). Read the full post to learn more!


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Tags: Virtual Voice-response Interviews | Diabetes | Endocrinology
Related Posts: Fall 2018

Using Allocation Exercises to Inform Clinical Trial Design

Posted by: Jonny Davis on 12/18/2018

Clinical trials are a significant portion of the cost to bring a new drug to market. Recent research published in Clinical Trials estimated the combined average total cost of conducting a single endocrinology clinical trial in each of Phases I, II, and III was US $30.5 million. With costs this high (and likely higher as time goes on), it’s natural to wonder if there are ways to optimize a clinical trial’s impact before committing to the substantial investment required. Fortunately, market research provides two opportunities to gauge the impact of a clinical trial through use of two designed experiment methodologies.


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Tags: Clinical trials | Pharmaceuticals | Endocrinology
Related Posts: Fall 2018