Blog

Leveraging Virtual Voice-Response Interviews for Diabetes Panel Concept Testing

Posted by: Jess Spilman and Corinne Shanahan on 1/10/2019

One of our longtime clients recently engaged with us to collect physician feedback on two diabetes-related diagnostic testing panels. Because rollout was impending, rapid insights were needed to inform their decision. To obtain nuanced information quickly, we employed a new methodology called Virtual Voice-response Interviews (VVIs). Read the full post to learn more!


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Tags: Virtual Voice-response Interviews | Diabetes | Endocrinology
Related Posts: Fall 2018

Looking for Value Below the Surface: Diabetes Management within Long-Term Care

Posted by: Dan Wasserman on 11/30/2018

An estimated 12 million Americans need some form of formal, long-term care (LTC). Commonly, when our clients think about the LTC market, they focus on skilled nursing facilities (SNFs), but assisted living facilities (ALFs) and home care are equally important for many products and services.


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Tags: Skilled nursing facilities | Long-term care | Diabetes
Related Posts: Fall 2018

Highlights from the American Diabetes Association's (ADA) 78th Scientific Sessions

Posted by: Rebecca Hahn on 6/28/2018

I had the pleasure of attending the ADA’s 78th Scientific Sessions in Orlando, Florida, June 22-26, where we presented two posters co-authored by our CEO, Ken Tomaszewski. Read the full post to see what I learned!


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Tags: Diabetes