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When presented with a research question, it’s natural to ask whether data already exists that could provide an answer. Simply repurposing existing data may leave blind spots. However, a dedicated research study may not be able to answer all aspects of the question due to scarcity of time and resources. Leveraging existing data with primary data collected from a dedicated research study can provide a more holistic answer to the research question and yield much more powerful and nuanced insights.
Research using a single method is quicker and more cost effective than using multiple methods. Unfortunately, a single-method design can be akin to a single blind man attempting to identify an elephant: it can be unable to capture the full picture and limits the insights that can be derived. KJT Group often recommends mixed methods and multi-methods research to obtain data via multiple sources to provide a more reliable insight narrative. Read the full post to learn more!