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Chart Audit Studies: Physician Opinion Combined with Real Patient Data

Posted by: Chris Claeys and Michelle Soto on 7/23/2019

 
Surveys are a valuable avenue for gaining HCP product preferences, motivators and barriers to usage, brand perceptions, and estimated market shares. But when you need to know very specific data points at the individual patient level, it is difficult for HCPs to estimate in a way that is accurate and meaningful. This is where the addition of a chart audit component to your study can be extremely valuable.

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Tags: KJT Group | Market Research | Data
Related Posts: Spring 2019

Integrating Multiple Data Streams to Achieve Your Research Goals

Posted by: Jonny Davis on 7/9/2019

When presented with a research question, it’s natural to ask whether data already exists that could provide an answer. Simply repurposing existing data may leave blind spots. However, a dedicated research study may not be able to answer all aspects of the question due to scarcity of time and resources. Leveraging existing data with primary data collected from a dedicated research study can provide a more holistic answer to the research question and yield much more powerful and nuanced insights.


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Tags: KJT Group | Market Research | Data
Related Posts: Spring 2019

Integrating Data Through Mixed and Multi-Methods Research

Posted by: Julia Maier on 6/25/2019

 

Published by Quirk's Media on October 7th, 2019

Research using a single method is quicker and more cost effective than using multiple methods. Unfortunately, a single-method design can be akin to a single blind man attempting to identify an elephant: it can be unable to capture the full picture and limits the insights that can be derived. KJT Group often recommends mixed methods and multi-methods research to obtain data via multiple sources to provide a more reliable insight narrative. Read the full post to learn more!


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Tags: KJT Group | Market Research | Data
Related Posts: Spring 2019