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PICC Insertions

Posted by: Dan Wasserman on 12/11/2019

Peripherally inserted central catheters (PICCs) are an ideal way for vascular access teams to provide temporary access for medication delivery. Historically, the location of the PICC tip has been confirmed using a chest X-ray; however, Bard’s Sherlock 3CG Tip Confirmation System provides the ability to confirm PICC tip location in real-time. To help Bard support the use of the Sherlock 3CG, we conducted a Time and Motion study. The results of the study showed a stark difference between arms and a real-world benefit for both patients and hospitals.

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Tags: Market Research | Cardiology | Time and Motion
Related Posts: Summer/Fall 2019

The Market Research Road Map

Posted by: Johan Mohd Sani and Troy Allen on 11/21/2019

At KJT Group, the studies we conduct span product lines and influence the progression of individual products from one stage in the product lifecycle to the next. Given our unique experience in this space, we wanted to share a blinded case study that demonstrates how market research can impact individual products and product lines, as well as some best practices for researchers and medical device manufacturers looking to create a “roadmap” for information gathering and product development.

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Tags: Market Research | Cardiology | Product Development
Related Posts: Summer/Fall 2019

How Satisfied Are People? Answering That Is More Complex Than You Think.

Posted by: Julia Maier on 8/6/2019

Published by Quirk's Media on August 19th, 2019

Satisfaction. Loyalty. Preference.

These are abstract variables that do not have clear definitions nor standard units of measurement.  Despite this, market research often pretends they are as straightforward to measure as height.  We use a single question - “How satisfied are you with this?” – the same way we might ask “How tall are you?”, and only concern ourselves with how many available answers there are.

Read the full post to learn about the complexities of this simple research question, and potential ways to view the collection and analysis of this information.


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Tags: Psychology | Market Research | Customer Satisfaction

Chart Audit Studies: Physician Opinion Combined with Real Patient Data

Posted by: Chris Claeys and Michelle Soto on 7/23/2019

 
Surveys are a valuable avenue for gaining HCP product preferences, motivators and barriers to usage, brand perceptions, and estimated market shares. But when you need to know very specific data points at the individual patient level, it is difficult for HCPs to estimate in a way that is accurate and meaningful. This is where the addition of a chart audit component to your study can be extremely valuable.

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Tags: KJT Group | Market Research | Data
Related Posts: Spring 2019

Integrating Multiple Data Streams to Achieve Your Research Goals

Posted by: Jonny Davis on 7/9/2019

When presented with a research question, it’s natural to ask whether data already exists that could provide an answer. Simply repurposing existing data may leave blind spots. However, a dedicated research study may not be able to answer all aspects of the question due to scarcity of time and resources. Leveraging existing data with primary data collected from a dedicated research study can provide a more holistic answer to the research question and yield much more powerful and nuanced insights.


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Tags: KJT Group | Market Research | Data
Related Posts: Spring 2019

Integrating Data Through Mixed and Multi-Methods Research

Posted by: Julia Maier on 6/25/2019

 

Published by Quirk's Media on October 7th, 2019

Research using a single method is quicker and more cost effective than using multiple methods. Unfortunately, a single-method design can be akin to a single blind man attempting to identify an elephant: it can be unable to capture the full picture and limits the insights that can be derived. KJT Group often recommends mixed methods and multi-methods research to obtain data via multiple sources to provide a more reliable insight narrative. Read the full post to learn more!


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Tags: KJT Group | Market Research | Data
Related Posts: Spring 2019