Integrating Data Through Mixed and Multi-Methods Research

Posted by: Julia Maier on 6/25/2019


Research using a single method is quicker and more cost effective than using multiple methods. Unfortunately, a single-method design can be akin to a single blind man attempting to identify an elephant: it can be unable to capture the full picture and limits the insights that can be derived. KJT Group often recommends mixed methods and multi-methods research to obtain data via multiple sources to provide a more reliable insight narrative. Read the full post to learn more!

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Tags: KJT Group | Market Research | Data
Related Posts: Spring 2019

The Fair Market Value (FMV) Dilemma: Evidence Based Guidance for Determining FMV

Posted by: Lynn Clement and Chris Claeys on 5/9/2019

Published in the April/May 2019 issue of Quirk's Marketing Research Review 

Fair Market Value (FMV) is a challenging issue, complicating the research process and can be felt at every level of our industry.  As the demand for insights increases, the pressure to control clinician compensation has also increased.  This has led to a fragile push and pull; with increased demand and declining response rates, market research and sample partners are often forced to undertake complex recruits with declining or highly variable incentives.  What is the impact to the insights we gather? What is the impact to our industry overall? What can we do as an industry to protect our most valuable asset, and ensure the integrity of our data and insights? What is fair market value? Read the full post to learn more!

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Tags: Fair Market Value

It’s Not Just About If You Like It: A Reasoned Action Approach to Predicting Consumer Behavior

Posted by: Julie Maier on 4/23/2019

Presentation Presented at Quirks Chicago, April 2, 2019

Market research often takes a hedonic approach to understanding and predicting consumer behavior: the more people like something, the more likely they are to purchase it.  Research methods that follow this assumption are simple: to predict the likelihood of purchase, measure how much they like it. Some market research recognizes that real-world barriers exist so incorporate questions to discover these.  Despite the appeal of such a simple approach, it does not capture the complexities of the attitude-behavior link that best predict specific behaviors.

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Tags: Consumer Behavior | Market Research | KJT Group

Where’s Waldo? Identifying KOLs to Make an Impact

Posted by: Lynn Clement on 4/17/2019

In the healthcare industry, we’re privileged to work alongside some of the brightest and most driven individuals in the world. The top voices in a medical field function as a trusted source of information to their peers as well as to those bringing new medical interventions to market.

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Tags: Key Opinion Leaders | Market Research | KJT Group
Related Posts: Winter 2019

Insights from Psychology: Simple Symbols Can Influence Evaluations

Posted by: Julie Maier on 4/15/2019

When it comes to capturing honest, representative information from respondents about their attitudes, their behaviors, and their feelings, even the smallest of things can risk skewing the results. 

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Tags: KJT Group | Survey Research | Psychology

Rare Diseases Require Rare Recruiting Methods

Posted by: Ty Lantz-Subtelny on 4/11/2019

Research among patients is vital to closing the information asymmetry between drug producers and end users. For many diseases, finding patients willing to share their experiences is no issue at all. However, conducting research among rare disease patients is a unique challenge due to, you guessed it, the rarity of their disease.

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Tags: Rare Disease | Patient Research | Recruiting
Related Posts: Rare Diseases Require Rare Recruiting Methods