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How Satisfied Are People? Answering That Is More Complex Than You Think.

Posted by: Julia Maier on 8/6/2019

Satisfaction. Loyalty. Preference.

These are abstract variables that do not have clear definitions nor standard units of measurement.  Despite this, market research often pretends they are as straightforward to measure as height.  We use a single question - “How satisfied are you with this?” – the same way we might ask “How tall are you?”, and only concern ourselves with how many available answers there are.

Read the full post to learn about the complexities of this simple research question, and potential ways to view the collection and analysis of this information.


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Tags: Psychology | Market Research | Customer Satisfaction

Chart Audit Studies: Physician Opinion Combined with Real Patient Data

Posted by: Chris Claeys and Michelle Soto on 7/23/2019

 
Surveys are a valuable avenue for gaining HCP product preferences, motivators and barriers to usage, brand perceptions, and estimated market shares. But when you need to know very specific data points at the individual patient level, it is difficult for HCPs to estimate in a way that is accurate and meaningful. This is where the addition of a chart audit component to your study can be extremely valuable.

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Tags: KJT Group | Market Research | Data
Related Posts: Spring 2019

Integrating Multiple Data Streams to Achieve Your Research Goals

Posted by: Jonny Davis on 7/9/2019

When presented with a research question, it’s natural to ask whether data already exists that could provide an answer. Simply repurposing existing data may leave blind spots. However, a dedicated research study may not be able to answer all aspects of the question due to scarcity of time and resources. Leveraging existing data with primary data collected from a dedicated research study can provide a more holistic answer to the research question and yield much more powerful and nuanced insights.


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Tags: KJT Group | Market Research | Data
Related Posts: Spring 2019

Integrating Data Through Mixed and Multi-Methods Research

Posted by: Julia Maier on 6/25/2019

 

Research using a single method is quicker and more cost effective than using multiple methods. Unfortunately, a single-method design can be akin to a single blind man attempting to identify an elephant: it can be unable to capture the full picture and limits the insights that can be derived. KJT Group often recommends mixed methods and multi-methods research to obtain data via multiple sources to provide a more reliable insight narrative. Read the full post to learn more!


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Tags: KJT Group | Market Research | Data
Related Posts: Spring 2019

The Fair Market Value (FMV) Dilemma: Evidence Based Guidance for Determining FMV

Posted by: Lynn Clement and Chris Claeys on 5/9/2019

Published in the April/May 2019 issue of Quirk's Marketing Research Review 

Fair Market Value (FMV) is a challenging issue, complicating the research process and can be felt at every level of our industry.  As the demand for insights increases, the pressure to control clinician compensation has also increased.  This has led to a fragile push and pull; with increased demand and declining response rates, market research and sample partners are often forced to undertake complex recruits with declining or highly variable incentives.  What is the impact to the insights we gather? What is the impact to our industry overall? What can we do as an industry to protect our most valuable asset, and ensure the integrity of our data and insights? What is fair market value? Read the full post to learn more!


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Tags: Fair Market Value

It’s Not Just About If You Like It: A Reasoned Action Approach to Predicting Consumer Behavior

Posted by: Julie Maier on 4/23/2019

Presentation Presented at Quirks Chicago, April 2, 2019

Market research often takes a hedonic approach to understanding and predicting consumer behavior: the more people like something, the more likely they are to purchase it.  Research methods that follow this assumption are simple: to predict the likelihood of purchase, measure how much they like it. Some market research recognizes that real-world barriers exist so incorporate questions to discover these.  Despite the appeal of such a simple approach, it does not capture the complexities of the attitude-behavior link that best predict specific behaviors.


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Tags: Consumer Behavior | Market Research | KJT Group