Long-term Success from Life Cycle Management and Optimization
For sustained success in any market, you must monitor and refine your strategy. This is especially important for brands that cannot be tracked through secondary prescribing data. Allow KJT to transform your team’s tactical market data into strategic recommendations and action plans. Our deep brand partnerships support in-market monitoring and measures of effectiveness for long-term success.
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Tracking (ATU & NPS)
Create a platform for longitudinal insight gathering that ensures your asset’s success through a thorough understanding of the dynamics that are holding it back today.
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Competitive Benchmarking
Illuminate the competitive dynamics of your market to ensure you understand how to move through the market funnel better than the competition, using a market dynamics management (MDM) focused approach.
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Product Optimization
Inform your strategy by identifying ways to optimize your asset by taking your key stakeholders through a discrete choice exercise that illuminates their real-world decision-making and will inform your strategic development efforts.
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Portfolio Optimization
Identify the portfolio strategy that will optimize your long-term success by taking your key stakeholders through a discrete choice exercise that illuminates their real-world decision-making and ensures you won’t cannibalize your own success as your portfolio changes.
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Sales Force Effectiveness
Inform your sales operations and training by understanding how well your sales force is providing the right messaging today and determine how to improve their effectiveness in the future.
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Message Recall
You tested your messaging to ensure it would resonate, but do your customers remember it when they need to? You need to assess how effectively your message is cutting through the noise in your market.
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Strategic Wargaming
Strategic planning that looks beyond extrapolating past performance and helps you proactively anticipate planned responses for potential competitive actions and market events. KJT’s proprietary approach will make your strategic planning engaging, collaborative and fun to increase consensus to ensure execution of your strategic and tactical plans.
