Capabilities

Supporting Your Success

Our clients have unique challenges, but often share the same fundamental problem: they need evidence to make better business decisions. These decisions span the product and service lifecycle with varying information needs. Budgets, timing, complexity, and your internal environment make each initiative different. Our IxD process is designed to optimize the solution every time.

Identify Opportunities

  • Market assessment
  • Exploratory research
  • Voice of customer
  • Unmet needs/ Gap analysis
  • Product development

Discovery

Strategy Development and Tactical Testing

  • Product testing
  • Demand forecasting
  • Exploratory positioning/pricing
  • Competitive benchmarking
  • Product launch strategy development
  • Product positioning & messaging

Pre-Launch

Refine Strategy Through Tactical Evaluation

  • Launch evaluation
  • Public release
  • Sales dynamics
  • Product satisfaction
  • Segmentation
  • Strategy assessment

Launch

Product Optimization

  • Launch evaluation
  • Satisfaction/loyalty
  • Strategy assessment
  • Sales force effectiveness
  • Public release

Growth

New Opportunities

  • Voice of customer & unmet needs
  • Re-positioning
  • New product ideation
  • Sales force effectiveness
  • Public release

Maturity

Business Questions We Often Answer

  • What’s the market situation today? What size and shape is it? Who plays in it?
  • What are the unmet needs in the market? How do they vary and how can we differentiate these to our advantage?
  • What product/service should I develop? What can I expect to happen once marketed?
  • Who will and won’t be most likely to purchase my product/service?
  • How can I best bring my product/service to the market? What are the tradeoffs?
  • How can I best promote my product/service? How will it vary by system level?
  • How should I price my product/service? Should it vary by region?
  • How much of my product/service should I expect to sell?
  • How will the decision to purchase my product/service be made? Who’s involved?
  • What do people’s lives/workstreams look like? Where does my product/service fit in?
  • Now that we are selling, how do we optimize the lifecycle return?
  • How can we leverage customer service? What are the key drivers of loyalty?

Methods & Techniques

KJT Group has assembled a highly qualified team of experts that customize each client’s initiative using many different qualitative and quantitative techniques to reach and exceed the overall business objectives.

Our quantitative expertise includes:

  • Complex Choice Modeling
  • Pricing
  • Segmentation
  • Market Sizing
  • Forecasting
  • Multiple Decision Maker Modeling
  • Regression & Multivariate Analysis
  • Correspondence Analysis
  • Opportunity Potential Analysis

Introducing Consensus-IQ! Productive collaboration fueled by our expert facilitators and technology.

We are experts at helping you get the most out of your valuable time together with your colleagues and other stakeholders. A key feature that makes our approach with Consensus-IQ most impactful is that participants can provide feedback anonymously, which helps you gain better consensus unfettered by hierarchy and strong personalities that can derail collaboration.

See how it works!

Our qualitative expertise includes:

  • Online Bulletin Boards
  • In-Depth Interviews
  • Focus Groups
  • Ethnography

Still Have Questions?
Get In Touch!

We’d be happy to arrange a consultation to learn more about your business and objectives!

Contact Us