Author: KJT Group

PICC Insertions

When you work in healthcare research, you get the opportunity to learn a lot...

The Market Research Road Map

At KJT Group, the studies we conduct span product lines and influence the progression...

How Satisfied Are People? Answering That Is More Complex Than You Think.

These are abstract variables that do not have clear definitions nor standard units of...

Chart Audit Studies: Physician Opinion Combined with Real Patient Data

Surveys are a valuable avenue for gaining HCP product preferences, motivators and barriers to...

Integrating Multiple Data Streams to Achieve Your Research Goals

When presented with a research question, it’s natural to ask whether data already exists...

Integrating Data Through Mixed and Multi-Methods Research

Published by Quirk's Media on October 7th, 2019 Research using a single method...

The Fair Market Value (FMV) Dilemma: Evidence Based Guidance for Determining FMV

Published in the April/May 2019 issue of Quirk's Marketing Research Review  Fair Market Value (FMV)...

It’s Not Just About If You Like It: A Reasoned Action Approach to Predicting Consumer Behavior

Presentation Presented at Quirks Chicago, April 2, 2019 Market research often takes a hedonic approach...

Where’s Waldo? Identifying KOLs to Make an Impact

In the healthcare industry, we’re privileged to work alongside some of the brightest and...

Insights from Psychology: Simple Symbols Can Influence Evaluations

When it comes to capturing honest, representative information from respondents about their attitudes, their...

Rare Diseases Require Rare Recruiting Methods

Research among patients is vital to closing the information asymmetry between drug producers and...

Quantitative Research for Small Markets and Samples

During our 2017 webinar “Research for Small Markets and Samples” I made the point...