One hundred seventy or so mostly qual researchers and some of their clients convened in Vienna last week for ESOMAR’s annual qualitative research conference. As ESOMAR is becoming the global research organization, the event offered a view into the challenges of conducting qualitative research in different cultures and countries.
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Tag Archive: Qualititave research
KJT Group Webinar: Online Qualitative Techniques
On October 26th, KJT Group conducted a webinar discussing when online qualitative research is the right methodology to meet your research objectives. The session focused on the advantages of this methodology, and new developments in online qualitative. If you were unable to attend the session, led by Nan Burgess-Whitman, the presentation in its entirety is…
