It is no longer sufficient to simply push the marketing side in health care. Payers, providers, and patients (3 Ps) all want to see evidence. The classic dilemma in health markets, that of information asymmetry, is always in flux.
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Tag Archive: modeling methods
KJT Group Webinar: The Marketing Science of Pricing
On September 28th, KJT Group conducted a webinar discussing how the right market research incorporating behavioral economics and new modeling methods can help you ensure “the price is right” for your product or service. If you were unable to attend the session, led by Dr. David Bakken, the presentation in its entirety is available to…
