GroupSolver Evaluation
KJT Group is dedicated to superior quality and developing impactful insights for our clients....
Tag: Market Research
Insights from Psychology: Medical Mistrust and Patients’ Decision Making
A recent article in Health Psychology discusses the concept of Medical Mistrust – a...
PICC Insertions
When you work in healthcare research, you get the opportunity to learn a lot...
The Market Research Road Map
At KJT Group, the studies we conduct span product lines and influence the progression...
How Satisfied Are People? Answering That Is More Complex Than You Think.
These are abstract variables that do not have clear definitions nor standard units of...
Chart Audit Studies: Physician Opinion Combined with Real Patient Data
Surveys are a valuable avenue for gaining HCP product preferences, motivators and barriers to...
Integrating Multiple Data Streams to Achieve Your Research Goals
When presented with a research question, it’s natural to ask whether data already exists...
Integrating Data Through Mixed and Multi-Methods Research
Published by Quirk's Media on October 7th, 2019
Research using a single method...
It’s Not Just About If You Like It: A Reasoned Action Approach to Predicting Consumer Behavior
Presentation Presented at Quirks Chicago, April 2, 2019
Market research often takes a hedonic approach...
Where’s Waldo? Identifying KOLs to Make an Impact
In the healthcare industry, we’re privileged to work alongside some of the brightest and...
Filling the Gaps: Using Your Customers’ Unmet Needs to Develop a Highly Desirable Product
In an ever-evolving landscape, manufacturers are developing “new” products and solutions across many therapeutic...
Keep a Constant Finger on Your Customers’ Pulse
Published by Quirk's Media on October 10th, 2018
Understanding the competitive dynamics of your market, as...
