One hundred seventy or so mostly qual researchers and some of their clients convened in Vienna last week for ESOMAR’s annual qualitative research conference. As ESOMAR is becoming the global research organization, the event offered a view into the challenges of conducting qualitative research in different cultures and countries.
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Tag Archive: market research
Still crazy for NPS after all these years?
Bain and Company loyalty guru Frederick Reicheld introduced the Net Promoter Score (NPS) in a 2003 article in Harvard Business Review as “the one number” a company needs to measure to drive growth. NPS is simple in the extreme.
Five Ways to Improve Your Marketing Research ROI
Every marketer wants to get the biggest bang for each research buck. Better ROI is not just a matter of lowering costs. Here are five strategies for improving the ROI of your marketing research spend:
On the horizon– “persuasion profiling”
Almost everybody knows that marketers use (exploit?) information about consumers’ online activity to target advertising. Eli Pariser (@elipariser) describes the latest targeting twist, “persuasion profiling,” in the May issue of Wired.
The Outcomes and Marketing Melting Pot
It is no longer sufficient to simply push the marketing side in health care. Payers, providers, and patients (3 Ps) all want to see evidence. The classic dilemma in health markets, that of information asymmetry, is always in flux.
