Webinar Archive

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Six Degrees of Segmentation

Posted by: Michelle Soto, Craig Radley on 9/21/2017

The primary goal of segmentation is to help you achieve a sustainable competitive advantage through better understanding of customers and markets. There are many approaches to segmentation but which one is right for you? You have the results but now what? During this webinar, we will:

  • Discuss different types of segmentation studies and when to use each one, with case studies and examples
  • Cover best practices from project initiation to implementation to bring the segments to life and socialize them throughout your organization
  • Introduce our proprietary web-based tool, SegmentThis, that allows us to seamlessly integrate your segmentation into your sales database

Our goal is to work collaboratively to optimize your return on investment and make your segmentation a success!


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Tags: KJT Group | Market Research | Segmentation